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More Rewards Logo Redesign

logo redesign // branding // store banners
More Rewards branding More Rewards branding

More Rewards is a loyalty program offered at Overwaitea Food Group grocery stores, including Save On Foods and Price Smart. The More Rewards brand is well known in Western Canada, however the logo was due for a refresh! The challenge with this project was to not re-design the logo, but to literally do a “refresh” of the original one. We created custom typography that emulated the original type and gave the well-know yellow and blue an update, resulting in a modern take on the branding, which is sure to last another decade.

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